Brand design for UPC, the Liberty Global service provider in the Netherlands. Our design services ranged from retail design to workspace and exhibit design. Getting out of the stereotypical thinking of the guy’s football night, the design catered to all genders and different viewing profiles. Serving the individual consumer one half of the store presents a relaxed and intimate atmosphere before the screen, where the other half presents the tech world behind the screens. Both halfs interwoven with service desks to advice the consumer the best possible tailored entertainment package.