→ Live Navigation Services
Brand experience and shop-in-shop for TomTom, the global pioneer in satellite navigation products and services. The interior design showcases TomTom’s ‘Live Services’ package within the Saturn store. Illustrating a richer 3D navigation the shop-in-shop design highlights an added feature of TomTom’s navigation calling out points of interest on the road from A to Z. With built-in narrowcasting opportunities on the screens the design provides TomTom critical customer insights of shopping behaviour.