→ HKMX
Hunkemoller
Fashion and Luxury
Retail
300 m2
Europe
Retail design for Hunkelmoller’s first stand-alone sports’ store, HKMX. Incorporating a digital experience such as a body scan, the design of Dutch lingerie brand focused on fit first, activity second. Collaboration with Dutch supermodel Doutzen Kroes made the store an instant success and has lead to a roll-out programs of shop-in-shops and stand-alone stores throughout Europe.