→ Gel-Kayano 25
Asics
Sport
Brand activation
London, New York and Tokyo
Brand and retail promotion to support the launch of the epic running shoe, Gel-Kayano 25. Used in-store and in the windows of the main Asics flagship stores in London, New York and Tokyo the design celebrates the so called ‘runners high’, using iridescent material as a reference to the hallucinating experience.