→ All/Cycle
Accell
Lifestyle
Retail
400 m2
Europe
Brand identity development and concept design for Accell’s first ever O&O retail store. Part workshop, part showroom, all store, the All/Cycle concept is an extension to the online platform and as such the store is designed around the testing and customising of pre-selected bikes, and ultimately celebrating the moment of actual fullfilment and using the bike.