Storeage

Retail strategy and shop-in-shop design of a retail program for Dutch wine retailer Grapy.nl. Empowering staff on best food and wine pairing through an app called Winestein, the shop-in-shop can be operated by any retailer without prior specific knowledge on wine. Celebrating the unique taste of each individual the design is made of a series of natural wood, and burgundy or white shades of chalkboard paint, allowing the personal handwriting of the store’s manage to become part of the aestethic.